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Aged Care Changes Campaign – Quantitative Benchmarking and Evaluation

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Publication date: 
December 2017
Publication type: 
Report
Intended audience: 
General public
Description: 

Campaign research was conducted before and after the campaign. The evaluation research showed that:

  • 1 in 4 people aged 40 or older had seen or heard at least 1 element of the campaign
  • 53% of those people had taken action as a result of seeing the campaign
  • about 80% found the campaign to be clear, believable and relevant

The report outlines the complete research findings.