Aged Care Changes Campaign – Quantitative Benchmarking and Evaluation
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Campaign research was conducted before and after the campaign. The evaluation research showed that:
- 1 in 4 people aged 40 or older had seen or heard at least 1 element of the campaign
- 53% of those people had taken action as a result of seeing the campaign
- about 80% found the campaign to be clear, believable and relevant.
The report outlines the complete research findings.