Don’t make smokes your story campaign – 2016 evaluation report

This report evaluates the effectiveness of the Don’t make smokes your story campaign in 2016.

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Don’t make smokes your story campaign – 2016 evaluation report

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Publication date:
Last updated:
Publication type:
Report
Audience:
General public
Language:
English
Description:

The Don’t make smokes your story campaign launched in May 2016. It is an anti-smoking campaign focused on Aboriginal and Torres Strait Islander peoples.

The research reviewed how effective the campaign was among the target audience. It measured awareness of the campaign and quit tools as well as changes to smoking behaviours and intentions that resulted from the campaign.

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