Pregnancy, birth and baby resources
Review of the MAIF Agreement – Terms of reference
These terms of reference outline the review of the Marketing in Australia of Infant Formula (MAIF) Agreement. The review's purpose is to examine whether the MAIF Agreement remains effective.
The National Stillbirth Action and Implementation Plan Annual report 1, 2022
This plan provides jurisdictions with the flexibility to implement actions tailored to local contexts.
National Stillbirth Action and Implementation Plan (NSAIP) – Monitoring and Evaluation Framework 2022-2030
The National Stillbirth Action and Implementation Plan focuses on reducing stillbirths experienced by Aboriginal and Torres Strait Islander women, some culturally and linguistically diverse (CALD) women, women living in remote areas, women under 20 and women who have had a previous stillbirth.
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Pregnancy and alcohol – the Australian Medical Association's perspective
Dr Steve Hambleton, a former Australian Medical Association president, talks about and supports the Women Want to Know initiative. He encourages all health professionals to discuss the risks of alcohol with pregnant women.
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Pregnancy and alcohol – a woman's perspective (Alex)
Alex, a new mother, shares her views about health professionals speaking to women about alcohol and pregnancy. This video is a part of the Women Want To Know initiative.
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Pregnancy and alcohol – a woman's perspective (Olivia)
Olivia, who is expecting her second child, shares her views about health professionals speaking to women about alcohol and pregnancy. This video is a part of the Women Want To Know initiative.
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Pregnancy and alcohol – a woman's perspective (Verity)
Verity, who is expecting her first child, shares her views about health professionals speaking to women about alcohol and pregnancy. This video is a part of the Women Want To Know initiative.
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Midwife discussing pregnancy and alcohol with women (best practice example)
This best practice example shows a midwife using the 5As approach (ask, assess, advise, assist and arrange) to talk about pregnancy and alcohol with a pregnant woman. This video is a part of the Women Want To Know initiative.
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Pregnancy and alcohol – a GP's perspective
General practitioner (GP) Barri Phatarfod shares her views about health professionals speaking to women about alcohol and pregnancy. This video is a part of the Women Want To Know initiative.
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Pregnancy and alcohol – a midwife's perspective
Midwife Kelly Langford shares her views about health professionals speaking to women about alcohol and pregnancy. This video is a part of the Women Want To Know initiative.
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Three steps to your healthy pregnancy and bub
This videos outlines 3 steps to your healthy pregnancy. It provides information on eating well, staying active and looking after your wellbeing during pregnancy.
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COVID-19 vaccination – Video – Dr Marilyn Clarke explains how vaccines work, and why pregnant women should get the COVID-19 vaccine
In this video, Worimi woman, obstetrician and gynaecologist Dr Marilyn Clarke describes how COVID-19 vaccines work, and explains why it’s important for pregnant women to get the COVID-19 vaccine.
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Top 3 questions – Flu vaccination & pregnancy with Professor Alison McMillan
Professor Alison McMillan, Chief Nursing and Midwifery Officer, answers the top three questions across our channels.
Screening tests for your new baby – South Australia
South Australia Pathology brochure explaining how newborn bloodspot screening works in South Australia.
Operational guidelines for milk banks in Australia and New Zealand
The guidelines outline the principles for processing donated human milk to reduce or eliminate pathogens while retaining nutrition.
Guidelines developed by the former Advisory Panel on the Marketing in Australia of Infant Formula related to financial incentives (clause 7c)
This Marketing in Australia of Infant Formulas (MAIF) Agreement Complaints Committee guidance document aims to help interpret clause 7c of the MAIF Agreement, which relates to financial or material inducement to promote infant formulas.
Annual report of the MAIF Agreement Complaints Committee 2020–21
This 2020–21 annual report of the Marketing in Australia of Infant Formulas (MAIF) Agreement Complaints Committee contains information about complaints the committee received in relation to the MAIF Agreement.
Handling procedure for complaints of alleged breaches of the MAIF Agreement – Flowchart
Handling procedure for complaints of alleged breaches of the Marketing in Australia of Infant Formulas: Manufacturers and Importers (MAIF) Agreement
Guidance document for interpretation of the MAIF Agreement – Information and education (clause 4)
This Marketing in Australia of Infant Formulas (MAIF) Agreement Complaints Committee guidance document aims to help interpret clause 4 of the MAIF Agreement, which relates to information and education.
Guidance document for interpretation of the MAIF Agreement – general public and parents and or carers (clause 5a)
This Marketing in Australia of Infant Formulas (MAIF) Agreement Complaints Committee guidance document aims to help interpret clause 5a of the MAIF Agreement, which relates to the general public, parents and carers.
Guidance document for interpretation of the MAIF Agreement – Scientific and factual information provided to healthcare professionals (clause 7a)
This Marketing in Australia of Infant Formulas (MAIF) Agreement Complaints Committee guidance document aims to help interpret clause 7a of the MAIF Agreement, which relates to scientific and factual information provided to healthcare professionals.
Guidance document for interpretation of the MAIF Agreement – Electronic media
This Marketing in Australia of Infant Formulas (MAIF) Agreement Complaints Committee guidance document aims to help interpret information related to electronic media in the MAIF Agreement.
Your Healthy Pregnancy brochure
This brochure includes information on eating well and staying active during pregnancy.
Preparing for your healthy pregnancy
This fact sheet provides information and tips on preparing for a healthy pregnancy.
Physical activity advice during pregnancy
This fact sheet provides information on staying active during pregnancy.
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