BreastScreen Australia campaign developmental research for breast screening

This report outlines developmental research that looked at perceptions, motivation and barriers to breast screening and the essential needs of the communication campaign from the target audience perspective. It helped guide the BreastScreen Australia campaign.

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BreastScreen Australia campaign developmental research for breast screening

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Publication date:
Date last updated:
Publication type:
Report
Audience:
General public
Language:
English
Description:

This report includes:

  • executive summary
  • detailed research findings
  • background
  • objectives
  • research design
  • health concerns
  • concerns about breast cancer
  • awareness of the BreastScreen program
  • motivations and barriers regarding breast screening
  • reactions to the program expanding to include those aged 70 to 74
  • reactions among general practitioners and BreastScreen staff
  • communication channels
  • key communication development implications. 

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