The government is now operating in accordance with the Guidance on Caretaker Conventions, pending the outcome of the 2025 federal election.

Market research reports on tobacco plain packaging and graphic health warnings

These research reports were used to help develop the graphic health warnings used on cigarette packaging and evaluate the effectiveness of the plain packaging design.

Collection description

GfK Blue Moon conducted research into the health warnings and messaging used in plain packaging of tobacco products. This series of market research reports outlines the results of the research.

We aim to provide documents in an accessible format. If you're having problems using a document with your accessibility tools, please contact us for help.

Publication date:
Date last updated:
Audience:
General public

Help us improve health.gov.au

If you would like a response please use the enquiries form instead.