Market testing – phase 3 refinement of health warnings

This market research report focuses on which tobacco product health warnings needed updating to be more effective.

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Market testing – phase 3 refinement of health warnings

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Publication date:
Date last updated:
Publication type:
Report
Audience:
General public
Language:
English
Description:

Graphic health warnings on tobacco product packaging have proved successful in reducing smoking rates in adult Australians. This evaluation identifies which ones could be updated to be more effective.

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