Market research to determine effective plain packaging of tobacco products

This market research report helped determine which plain packaging options for tobacco products would be the most effective.

The research looked at the best options for the design of the plain packaging, including:

  • colours
  • fonts and font sizes
  • size and layout of the graphic health warnings

Market research to determine effective plain packaging of tobacco products

Market research to determine effective plain packaging of tobacco products – appendices

About this resource

Publication date:
Publication type:
Report
Audience:
General public
Language:
English

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