National Tobacco Campaign

The National Tobacco Campaign aims to reduce smoking rates in Australia. It is part of our National Tobacco Strategy.

About the campaign

The National Tobacco Campaign is one of Health's longest running public health campaigns. It launched in June 1997 and aims to reduce smoking rates in Australia. Within 5 years adult smoking had reduced by 3.7%.

Why it is important

Tobacco use:

Smoking while pregnant increases both the risk of complications during pregnancy and harm to the baby. And passive smoking – breathing in second-hand smoke – exposes non-smokers to serious health risks.

Helping people to quit smoking, or – even better – to never start, means:

  • better health for Australians
  • reduced financial cost to our health system


The campaign aims to:

  • discourage people from smoking
  • help people to stop smoking
  • have strong tobacco control policies
  • change community attitudes towards smoking

Who we work with

We work with other organisations including:

Meeting our goals

The campaign targets audiences in different ways, such as:

  • TV ads
  • social media materials
  • digital apps
  • resources in different languages
  • partnerships with mental health organisations
  • DVDs and resource kits for prisons
  • programs for Aboriginal and Torres Strait Islander peoples and pregnant women

What we are currently doing

Tackling Indigenous Smoking – a targeted program to reduce smoking among Aboriginal and Torres Strait Islander people.

Information about the history of the National Tobacco Campaign is available from the National Library of Australia's government web archive.


National Tobacco Strategy 2023–2030

A strategy to improve the health of all Australians by reducing the prevalence of tobacco use and its associated health, social, environmental and economic costs, and the inequalities it causes.
Date last updated:

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