Snapchat and Match Group join Australia’s vaccine rollout

More than 86% of fully vaccinated Australians can show their COVID-19 vaccination status on various Match Group apps now and through Snapchat, later this week.

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Businesses have helped to increase our vaccination rates in a variety of ways, including through employee vaccination programs as well as promoting the benefits and availability of vaccines through their networks and customers.

Getting to 88% of Australians fully vaccinated before the end of the year is an extraordinary achievement. Today, I’d like to give a shout-out to the business sector for the important role it has played encouraging people to get vaccinated.

– Coordinator General of Operation COVID Shield, Lieutenant General John Frewen.

Big businesses, such as Match Group (which owns apps such as Tinder, Hinge and OKCupid) and Snapchat, have used innovative means through their social media platforms to encourage people to get vaccinated.

Augmented reality creative tools exclusively developed by Snapchat encourage people to get vaccinated, to celebrate getting their vaccine with their friends, and more.

The Australian Government has also entered into significant partnerships with major sporting events across the country to further promote vaccination uptake, including partnerships with AFL, NRL, Cricket Australia, the Spring Racing Carnival and more recently Supercars at Bathurst 1000.

Thank you to businesses across the country for their great support in helping Australia to become one of the most vaccinated countries in the world against COVID-19.

– Lieutenant General Frewen.

Learn more about the COVID-19 vaccination rollout.


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