What is the National Tobacco Campaign?

The National Tobacco Campaign is one of Health's longest running public health campaigns. It launched in June 1997 and aims to reduce smoking rates in Australia. Within 5 years adult smoking had reduced by 3.7%.

Why is the National Tobacco Campaign important?

Tobacco use:

Smoking while pregnant increases both the risk of complications during pregnancy and harm to the baby. And passive smoking — breathing in second-hand smoke — exposes non-smokers to serious health risks.

Helping people to quit smoking, or — even better — to never start, means:

  • better health for Australians
  • reduced financial cost to our health system

What are the goals of the National Tobacco Campaign?

The campaign aims to:

  • discourage people from smoking
  • help people to stop smoking
  • have strong tobacco control policies
  • change community attitudes towards smoking

How will we meet these goals?

The campaign targets audiences in different ways, such as:

  • TV ads
  • social media materials
  • digital apps
  • resources in different languages
  • partnerships with mental health organisations
  • DVDs and resource kits for prisons
  • programs for Aboriginal and Torres Strait Islander peoples and pregnant women

What are we currently doing?

Don't make smokes your story — an anti-smoking campaign focusing on Aboriginal and Torres Strait Islander people. It features an Aboriginal man (Ted) talking about his experiences of smoking and the benefits of quitting.

Quit for You, Quit for Two — a smartphone app aimed at supporting pregnant women to quit smoking.

Tackling Indigenous Smoking — a targeted program to reduce smoking among Aboriginal and Torres Strait Islander people.

Information about the history of the National Tobacco Campaign is available from the National Library of Australia's government web archive.

Who works with us on the National Tobacco Campaign?

We work with other organisations including:

Who can I contact to find out more?

National Tobacco Campaign contact

Contact the National Tobacco Campaign for information about current smoking and tobacco campaigns and resources.

quitnow [at] health.gov.au
Postal addresses: 
Health Marketing Unit, Australian Government Department of Health
MDP 303, GPO Box 9848
Canberra City ACT 2601

View contact


National Tobacco Strategy 2012–2018

A strategy to improve the health of Australians by reducing smoking rates.

National Tobacco Campaign – resources

These resources are part of the National Tobacco Campaign. The campaign aims to reduce smoking rates in Australia.

Last updated: 
24 December 2019