National Bowel Cancer Screening Program – Campaign evaluation 2015

This report evaluates the effectiveness of the National Bowel Cancer Screening Program’s 2015 campaign, ‘A gift for living’.


National Bowel Cancer Screening – Campaign evaluation 2015

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The evaluation found that overall awareness of the program was high. Those that were exposed to the campaign were more likely to say they’d use the kit next time they were sent one. Read the full report for more detailed findings.

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