Market research to determine effective plain packaging of tobacco products

This market research report helped determine which plain packaging options for tobacco products would be the most effective.

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Market research to determine effective plain packaging of tobacco products

Market research to determine effective plain packaging of tobacco products – appendices

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Publication date:
Last updated:
Publication type:
Report
Audience:
General public
Language:
English
Description:

The research looked at the best options for the design of the plain packaging, including:

  • colours
  • fonts and font sizes
  • size and layout of the graphic health warnings

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