Community attitude research on influenza vaccination 2021 – Research report
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2021 research report on qualitative and quantitative research conducted by Snapcracker Research + Strategy. The research tracked attitudes and intended behaviours in relation to seasonal influenza vaccination amongst:
- the general population
- 3 at-risk target audiences for the flu vaccine (pregnant women, individuals with chronic medical conditions and Aboriginal and Torres Strait Islander peoples).
The research provides an up to date understanding of key attitudes and drivers in comparison to previous research conducted in 2017.