Communications research on vaccination during pregnancy – Qualitative research report

Report on qualitative research conducted on the communications needs of pregnant women and health professionals, in relation to maternal immunisation (influenza and pertussis).

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Communications research on vaccination during pregnancy – Qualitative research report

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Publication date:
Date last updated:
Publication type:
Report
Audience:
Health sector
Language:
English
Description:

2018 qualitative research report conducted by Snapcracker Research + Strategy. The research identifies the communications needs of pregnant women and health professionals, specifically in relation to vaccines recommended for pregnant women (influenza and pertussis vaccines).

It provides information on and recommendations for messaging and channels of communication to encourage the uptake of recommended vaccinations during pregnancy.

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