Date published:
Audience:
General public
Chances are you’re due for a COVID-19 booster.
The new ‘Top Up’ booster campaign highlights the importance of boosters in maintaining protection against severe COVID illness.
After the 8 February 2023 ATAGI advice regarding COVID-19 boosters, the campaign provides important new information on eligibility for COVID-19 vaccines. If you’re an adult and it’s been six months since your last COVID-19 vaccination or infection, you can now get a booster.
The campaign will be rolled out nationally across a range of channels including:
- television
- cinema
- out-of-home
- digital
- social media.
Campaign materials include an adaption for First Nations audience and will be translated for culturally and linguistically diverse audiences.
View the campaign materials.