The Every Moment Matters campaign highlights the risks of drinking alcohol during pregnancy

On 30 November 2021, we launched the Every Moment Matters campaign. The campaign aims to raise awareness of the risks of drinking alcohol while pregnant, planning a pregnancy or breastfeeding.

Date published:
General public

The Every Moment Matters campaign highlights that from the moment you start trying to conceive, every moment matters when it comes to drinking alcohol.

Alcohol consumed at any stage of pregnancy passes directly to the baby and can damage their developing brain, body and organs. Alcohol exposure in the womb can cause Fetal Alcohol Spectrum Disorder (FASD), which affects brain development and leads to lifelong disability.

The National Health and Medical Research Council’s Australian guidelines to reduce health risks from drinking alcohol advises that women who are pregnant or planning a pregnancy should not drink alcohol. This is to prevent harm to their unborn child.

The guidelines also advise women who are breastfeeding not to drink alcohol as this is safest for the baby.

We fund the Foundation for Alcohol Research and Education (FARE) to deliver this campaign.

Help us improve

If you would like a response please use the enquiries form instead.