Date published: 
24 June 2022
Type: 
News
Intended audience: 
General public
kids will be kids

The Australian Government has launched the latest phase of the COVID-19 campaign to encourage parents of children aged 5 to 15 to book their child’s COVID-19 vaccination.

The ‘Kids will be kids’ campaign highlights the benefits of getting a COVID-19 vaccination to protect children against COVID-19. The campaign will be rolled out across a range of channels, including television, radio, print, out-of-home, digital and social media. Materials will also be adapted for Indigenous and culturally and linguistically diverse audiences.

View the campaign materials.