The Australian Government has launched the latest phase of the COVID-19 campaign to encourage parents of children aged 5 to 15 to book their child’s COVID-19 vaccination.
The ‘Kids will be kids’ campaign highlights the benefits of getting a COVID-19 vaccination to protect children against COVID-19. The campaign will be rolled out across a range of channels, including television, radio, print, out-of-home, digital and social media. Materials will also be adapted for Indigenous and culturally and linguistically diverse audiences.
View the campaign materials.