The Arm Yourself campaign urges Australians to protect themselves, their loved ones, the people they care about, and the wider community by getting the COVID-19 vaccine.
The campaign will be rolled out across a range of channels, including television, radio, print, digital and social media.
Importantly, the campaign material will be adapted for culturally and linguistically diverse (CALD) and Aboriginal and Torres Strait Islander audiences.
Use the COVID-19 vaccine eligibility checker to find out when you can arm yourself and book your vaccination.
View the Arm Yourself campaign materials online.