The risk of severe illness and hospitalisation from influenza, COVID‑19 and respiratory syncytial virus (RSV) increases with older age. Even healthy people can become seriously unwell from these diseases.
Staying up to date with recommended vaccinations can help reduce the risk of serious illness and complications.
The ‘Vaccination is the best preparation’ campaign aims to raise awareness of the serious risks of influenza, COVID-19 and RSV, and the benefits of vaccination for older people.
A First Nations version ‘Get ready for winter. Get vaccinated’, has also been developed, using culturally relevant messages and images to engage communities in conversations about winter vaccinations.
The campaign will run nationally across television, radio, print, online, and feature billboards and community posters. There are also translations for culturally and linguistically diverse audiences.