Top up your COVID-19 protection

The Australian Government has launched a new advertising campaign to encourage adults to get a COVID-19 booster if it has been 6 months or more since their last COVID-19 vaccination or infection.

Date published:
General public

Chances are you’re due for a COVID-19 booster. 

The new ‘Top Up’ booster campaign highlights the importance of boosters in maintaining protection against severe COVID illness.

After the 8 February 2023 ATAGI advice regarding COVID-19 boosters, the campaign provides important new information on eligibility for COVID-19 vaccines. If you’re an adult and it’s been six months since your last COVID-19 vaccination or infection, you can now get a booster.

The campaign will be rolled out nationally across a range of channels including:

  • television 
  • cinema
  • out-of-home 
  • digital 
  • social media. 

Campaign materials include an adaption for First Nations audience and will be translated for culturally and linguistically diverse audiences.

View the campaign materials


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