The ‘Super Kids’ ad shows how being up to date with vaccinations means little ones can become superheroes who can help protect the entire community.
This advertisement will be shown throughout Aboriginal Medical Centres and social media and as a reminder to get children vaccinated.
Vaccinations under the National Immunisation Program (NIP) are a safe, free and effective way to protect children and communities from diseases such as measles and whooping cough. Skipping or delaying vaccinations puts children and those around them at risk.
Although in Australia we have high rates of childhood vaccination, recent data shows that routine childhood immunisation coverage rates have declined, particularly in Aboriginal and Torres Strait Islander communities.
We can contribute to growing vaccination rates by children receiving their free routine vaccines:
- in line with the NIP schedule
- on time, every time.
The campaign also encourages parents to:
- seek out reliable information about vaccination
- speak to trusted health care worker about their child’s immunisations.
Watch the new animation and access the resources.