The Australian Government has today launched a new communication campaign to encourage people to follow public health advice to help slow the spread of COVID-19.
Australia is in the throes of a highly infectious Omicron third wave driven by the BA.4 and BA.5 subvariants, which are far more infectious than earlier variants and have a greater ability to escape immunity from vaccines and prior infection.
Tens of thousands of cases a day are currently being reported and this is having a flow-on effect on critical workforces, businesses and supply chains.
This campaign urges Australians to protect themselves and take pressure off our healthcare system by simply wearing a mask, physical distancing and practising good hygiene.
The campaign also includes important reminders for people to get tested if they have symptoms and stay home if they have COVID-19.
The advertising will appear nationally on television, radio, out-of-home, social media and digital channels from today. Messages will be adapted and translated for multicultural and First Nations audiences.
Quotes attributable to Health and Aged Care Minister Mark Butler
“This new campaign encourages Australians to take simple but significant actions to help slow the spread of COVID-19 – particularly during the current wave which has led to a spike in cases and put pressure on our health system.
“Everyone can help to keep our community safer – through mask wearing, physical distancing and good hygiene, and getting your third and fourth vaccine doses. These actions are easy to do and could quite literally be lifesaving.”