Delivering the first national menopause campaign for Australian women

The Australian Government is continuing to deliver better healthcare for women with the launch of the first ever national Menopause and Perimenopause Campaign.

The campaign will help women to better understand their symptoms, access trusted information and feel more confident seeking care and support.

Perimenopause and menopause can affect every woman differently, with symptoms ranging from hot flushes and sleep problems to anxiety, brain fog and changes to mental health and wellbeing.

The campaign has been developed in consultation with experts and communities and is informed by extensive research with a diverse group of women with lived experience.

It follows recommendations from the Senate Inquiry into Menopause and Perimenopause which found many women entered this stage of life without enough information about symptoms, treatment or available support. The inquiry also highlighted the stigma many women continue to face.

A new website has been developed to provide women with trusted health information, practical resources and help to find support available if they need it.

The campaign is part of the Australian Government’s landmark $792.9 million women's health package that is continuing to deliver on its promise of more choice, lower costs and better care for Australian women.

Since announcing our women’s health package, more than 800,000 women have accessed more than 3 million cheaper scripts for new treatments were listed on the PBS.

New PBS listings for menopausal hormone therapies have supported 430,000 women to save more than $70 million.

Nearly 105,000 women have undergone a menopause health assessment since 1 July 2025, when they first became covered by Medicare.

The campaign will run across television, cinema, digital video, digital audio, social media, out of home and regional press through to December 2026.

To view the 30 second campaign video see here.

For more information visit health.gov.au/perimenopause

Quotes attributable to Minister Gallagher:

“Menopause should not come as a surprise, but for too long silence and stigma have left too many women in the dark.

“Making sure women have credible, evidence-based information that is easily accessible is essential to supporting their health and wellbeing. And it’s important for women’s families and the broader community to have awareness too.

“It is important that this campaign reflects the different experiences of perimenopause and menopause, because no two women experience it the same way, and every woman deserves to feel seen and supported.”

Quotes attributable to Minister Butler:

“Australian women told us they wanted their health to be taken seriously and our Government listened.

“This campaign will help improve health outcomes for Australian women through better access to reliable, evidence-based, information and support.”

Quotes attributable to Assistant Minister White:

“Too many women have felt dismissed, confused or left to navigate perimenopause and menopause on their own often without access to clear information or support.

“This campaign is about breaking the taboo of talking about menopause and perimenopause and making sure women can access trusted, evidence-based information for their health.

“We know perimenopause and menopause affects women differently and can have a major impact on their life and wellbeing, which is why it was so important this campaign included real lived experiences to help break down the stigma that still exists.

“This campaign builds on the Albanese Labor Governments commitment to improving the health of women at all stages of life including better diagnosis, treatment and care for perimenopause and menopause.”