Date published: 
13 August 2017
Media type: 
Media release
General public

New campaign to encourage parents to ‘Get the facts about Immunisation’

The Turnbull Government is today launching the new ‘Get the Facts about Immunisation’ campaign to encourage Australian parents and carers to get their kids vaccinated.

We know parents want evidence based information to support decision making about childhood vaccinations, so we’re making it easier to ‘get the facts’.

Immunisation rates in Australia are already high, with over 93 per cent of five-year-old children fully vaccinated. But there are some areas where the immunisation rate is too low.

It is these areas of low coverage which pose risks to the community, especially to people who can’t be vaccinated, like newborns and those with medical reasons.

The new $5.5 million campaign will reach parents in these areas through child care services and online communication channels, such as social media.

Research has shown that when people are fully informed about the benefits of vaccination, they are more likely to vaccinate. So that’s why we’re inviting parents and carers to ‘get the facts about immunisation'. Facts such as:

  • Vaccines strengthen your child’s immune system.
  • All childhood diseases we vaccinate against can cause serious illness, including death.
  • All vaccines available in Australia have been thoroughly tested for safety and effectiveness and are continually monitored.
  • Immunisation is a safe and effective way of giving protection against diseases such as whooping cough and measles.

I would like to thank the Hughes and McCaffery families, who shared their heart breaking stories as part of the campaign.

Riley Hughes and Dana McCaffery were both only a month old when they died of a vaccine-preventable disease. They were both too young to be vaccinated, so like all other newborns, relied on the rest of the community being vaccinated to offer protection.

I would also like to thank Immunologist and 2006 Australian of the Year, Professor Ian Frazer, for his involvement in the campaign.

Professor Frazer’s credible, evidence-based information about childhood immunisation is one of the great strengths of this campaign.

“Ensuring parents are fully informed about immunisation is vital in ensuring we increase the rates of immunisation across Australia in the 0 to 5 age group,” Professor Frazer AC said.

“Australia has a strong immunisation record which has seen a reduction in disease in this country, however we still see cases of disease outbreaks, particularly in areas of low immunisation coverage, so it’s important immunisation rates are as high as possible.

“Vaccines work to protect children against being infected by these diseases. A parent will never know when their child may come into contact with someone who has got one of these infections, so the best way to protect children from these diseases, is to make sure they’re fully immunised.”

You can find out more information about the campaign by visiting