Date published: 
28 February 2021
Media type: 
Media release
General public

The next phase of the Australian Government’s $31 million public information campaign begins today to inform Australians, with the vaccination program underway.

At the end of Friday after four full days of operation and Monday as a setup day, almost 30,000 Australians had been vaccinated, including 8,110 aged care and disability residents throughout 117 care facilities.

Both the state and territory teams alongside the aged care in-reach teams are ramping up their operations, with more vaccines being distributed across the country in the next week.

The initial advertising campaign, which launched on 27 January 2021, focused on informing the Australian community about the Therapeutic Goods Administration’s world-leading independent approval process.

The second round builds on these safety messages and informs the community about Phase 1a of the vaccination program rollout, which prioritises those who are the most at risk of serious illness from the virus.

The advertising is important, so people understand how the vaccination program is operating, how they can find out when it will be their turn and answer any questions they have about the vaccines. They can go to and use the Vaccine Eligibility Checker to confirm which phase of the rollout they will be in.

The campaign will continue to run across a variety of channels, starting with television, and continuing on radio, press, digital, social, mobile, search and in medical settings and shopping centres including billboards and signs.

There are two advertisements, one which is animated, and a second which features a registered nurse, Melanie, who explains the rollout and the current priority groups.

Special committees representing Aboriginal and Torres Strait Islander communities, people with a disability and the multicultural communities are consulted regularly to ensure messaging is clear, appropriate and disseminated through the best communication channels to reach all people in Australia.

Former ministers: