National Drugs Campaign Evaluation Research March 2016

This report evaluates wave two of the Ice Destroys Lives phase of the National Drugs Campaign.

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National Drugs Campaign Evaluation Research March 2016

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Report
Audience:
General public
Language:
English
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This report evaluates wave two of the Ice Destroys Lives phase of the National Drugs Campaign. This phase ran from August–September 2015. Evaluation research took place in October 2015. The report assesses how well the advertising materials performed against the communication strategy objectives. It also provides recommendations for future phases of the campaign.

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