Phase 3 of the Childhood Immunisation Education Campaign – ‘Get the facts about immunisation’ (the Campaign) launched in January to encourage Australian parents and carers to get their kids vaccinated.
A focus of this extension of the Campaign is to promote vaccination for Aboriginal and Torres Strait Islander children through the development and dissemination of engaging, targeted information for parents with children under the age of 5 years, explaining the benefits of childhood vaccination and encouraging timely completion of the childhood immunisation schedule.
A range of communication resources have been developed to equip vaccination providers with culturally appropriate tools to inform conversations. These resources are hosted on the Campaign website resource page:
- Get the facts video – Protect your mob - ‘Get the facts – It’s really important to vaccinate on time’
- Get the facts motion graphic - Protect your mob - ‘Get the facts – getting your bub vaccinated is free and helps keep them, and everyone safe from diseases. ‘
- Get the facts brochure – Protect your mob - ‘immunisation saves lives’
- Get the facts poster – Protect your mob - ‘immunisation protects all our kids’
The 4-week campaign reaches parents through search, social and online channels.
To find out more visit the 'Get the facts about immunisation' campaign site.