Increasing organ donation by speaking directly to CALD communities

The Australian Government is supporting grass roots engagement with culturally and linguistically diverse (CALD) communities so that more people can receive a life-saving transplant.

The Hon Ged Kearney MP
Assistant Minister for Health and Aged Care
Assistant Minister for Indigenous Health

Media event date:
Date published:
Media type:
Media release
Audience:
General public

The Albanese Labor Government is supporting grass roots engagement with culturally and linguistically diverse (CALD) communities so that more people can receive a life-saving transplant.
 
As part of the Organ and Tissue Authority’s Community Awareness Grants, 11 community organisations will share in almost $400,000 to deliver digital resources, content, and host DonateLife Week events for Australia’s culturally and linguistically diverse communities, multicultural and faith groups.
 
From a video mini-series promoted by CALD influencers, to using music to increase donation within African communities, the DonateLife Community Partners will engage the diversity of the Australian community.
 
Organ and tissue donation saves lives. 4 out of 5 Australians say they support donation but only 1 in 3 are registered to donate.
 
With 1 in 3 Australians born overseas and 1 in 5 Australians also speaking a language other than English at home, communicating about organ and tissue donation to CALD communities in a culturally safe way, is important to increasing organ and tissue donation in Australia.
 
We want all Australians to talk about organ and tissue donation, to tell their family that they want to be a donor, and importantly, to register on the Australian Organ Donor Register.
 
Registering to be an organ and tissue donor is easy. It takes just three taps in your Medicare app, or just one minute at donatelife.gov.au
 
Quotes attributable to Assistant Minister for Health and Aged Care, Ged Kearney MP:  
 
We want more Australians to talk about organ and tissue donation, to tell their family that they want to be a donor, and importantly, to register.
 
“Australia is a diverse and multicultural country.These grants will help encourage conversations around organ and tissue donation with CALD communities in their own voices.”
 
 
“Regardless of where you were born, what language you speak at home, and what religion you practice, you can register to be an organ and tissue donor and save lives.”
 
“It’s so easy to register, it only takes one minute at donatelife.gov.au or just three taps in your Medicare app.”

Organ and tissue authority's community awareness grant recipients

ApplicantFocusFunding (2024)
$ (GST ex)
Loft Social Pty Ltd Video mini-series promoted by CALD influencers. $80,000 
Community Broadcasting Association of Australia Radio campaign to support conversations about donation in CALD communities. $33,900 
Enliven Victoria  Upskill and consult community champions to share organ donation messages and co-design resources. $31,000 
Canberra Multicultural Service FM91.1Multilingual and multimedia communications campaign targeting multiple languages and ethnocultural communities in the ACT.$13,010
Why DocumentariesDevelop a documentary series that dispels religious myths about organ donation in CALD communities.$38,000
Rejoice Chinese Christian Communications Centre Articles and resources that explore different aspects of organ and tissue donation with the Chinese community, and events for community leaders about organ and tissue donation$39,000 
SRMD Australia Ltd Social media and video campaign that targets the South-East Asian community.  $40,000 
The Migrant Centre  Workshops, videos, advertising and pop-ups to raise awareness amongst multicultural communities on the Gold Coast. $72,350 
Greek Welfare Centre of SA Various activities and resource development to educate the local Greek community about organ and tissue donation. $13,832 
Auspicious Art Project Inc (The Transplants)Free public concert featuring performances by young CALD artists, a recipient/donor duo, and a band led by organ recipients.$16,961
African Women’s and Families Network An event that uses storytelling and music as a way of delivering messages about organ and tissue donation to African communities. $11,170 

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