Recovery-oriented practice and service delivery promotes positive understandings of mental illness and challenges stigma and discrimination.
- Direct personal contact with people who experience mental health issues is the best approach to reducing stigma.
- People with a lived experience of mental health can best design and deliver antistigma education.
- Empowerment helps people with experience of mental health issues to develop a sense of self-efficacy and thereby helps to combat discrimination and the internalising of stigma.
Values and attitudesMental health practitioners and providers...
- accept, value and celebrate difference
- reject and challenge stigmatising and discriminating attitudes and behaviours
- acknowledge that stigma and negative attitudes can exist within mental health service settings as well as being internalised among people with a lived experience
KnowledgeMental health practitioners and providers...
- understand concepts of stigma and discrimination and their impacts on people experiencing mental health issues, including internalised stigma
- understand that stigma and discrimination can be experienced as trauma
- understand stigma and discrimination in the health, mental health and related workforces
- understand the role of media in both perpetrating and redressing discrimination
- know antidiscrimination legislation, policy frameworks and mechanisms for complaint and redress
- know best practice in stigma reduction—what works and how individuals, organisations and communities can assist Top of page
Skills and behavioursMental health practitioners and providers...
- actively challenge stigmatising attitudes within service settings and community settings and engender hope and positivity among people with a lived experience
- provide accurate information about mental health issues and promote positive messages and images
- support people with mental health issues, their families and carers to work through self-stigma and their own negative beliefs and views
- encourage and support appropriate disclosure
Recovery-oriented practiceMental health practitioners and providers...
- model non-discriminatory practice, including the use of non-stigmatising and non-discriminatory language
- support and foster leadership of people with experience of mental health issues
- facilitate and support peer-led antistigma campaigns and activities
Recovery-oriented leadershipMental health practitioners and providers...
- model a positive service culture that rejects stigmatising attitudes, policies and processes within service settings
- audit service delivery against agreed antistigma criteria and act on any areas needing change
- employ people with lived experience of mental health issues
- acknowledge and promote the role of consumer and carer leaders within the service
- ensure safe spaces for peers to meet, gather and organise
- initiate peer-designed and peer-run programs ad services
- collaborate with peer-run services in the community
- ensure organisational and staff participation in and contribution to local initiatives aimed to promote positive understanding and reduce stigma and discrimination. Top of page
- Make an organisational commitment to challenge stigma and discrimination.
- Sponsor local awards and competitions that seek to address stigma by promoting positive messages.
- Link to existing advocacy groups and activities from non-health areas (for example, sporting associations, the arts and media).
- See me, Scotland’s national campaign to end the stigma and discrimination of mental ill-health,
- Like Minds, Like Mine, www.likeminds.org.nz/page/5-Home
- World Health Organisation, ‘Ottawa charter for health promotion’,
- VicHealth 2009, The Melbourne charter for promoting mental health and preventing mental and behavioural disorders, www.vichealth.vic.gov.au/Publications/Mental-health-promotion/Melbourne-Charter.aspx
- Mindframe National Media Initiative, www.mindframe-media.info