About the Campaign

Many young people today are unaware of the growing risks of STIs (sexually transmissible infections) including chlamydia, gonorrhoea, HPV, herpes, syphilis and HIV/AIDS.

There were around 70,000 reported cases of STIs in Australia in 2008 – 13 per cent more than in 2007, and it's young people who are most at risk. Three quarters of known cases occur among people aged between 15 and 29 years.

The increase in STIs in young people led to the announcement by the Australian Government in the 2007-08 Federal Budget of a national prevention program to raise awareness of STIs and encourage behavioural changes that will help reduce the prevalence and spread of STIs.

The campaign launched in May 2009 with advertising in magazines, on the radio, online and outdoors to reach young people aged 15 to 29 years. The advertising provides young people with important information about the transmission, symptoms, treatment and, most importantly, the prevention of STIs.