4000 Chemicals Campaign (2010)
The 2010 national tobacco campaign activity will run from February – June 2010.
It encourages Australians to consider the chemicals they potentially inhale every time they smoke and the long-term damage to their health.
This stage of the renewed tobacco campaign will continue building awareness of the health damage caused by smoking. It encourages people to quit, or avoid smoking in the future.
The 2010 stage of the National Tobacco Campaign will reach a broad age-range, focusing on 18 to 24-year-olds.
Campaign materials
Television Commercials
- '45 Second' (MPEG 5426 KB)
- '45 Second' - smaller file (MPEG 2707 KB)
- '45 Second' - smallest file (WMV 427 KB)
- '45 Second' - script
Print Advertising
Radio Advertising
- 'It's not just a cigarette you're smoking' (MP3 1193 KB)
- 'Imagine' (MP3 1193 KB)
- 'It's not just a cigarette you're smoking' - script
- 'Imagine' - script
Campaign Posters
Non-English Speaking Background Print Advertisements
- Tobacco 2010 - Arabic parent creative (PDF 717 KB)
- Tobacco 2010 - Chinese parent creative (PDF 661 KB)
- Tobacco 2010 - Italian parent creative (PDF 1132 KB)
- Tobacco 2010 - Vietnamese parent creative (PDF 673 KB)
- Tobacco 2010- Greek parent creative (PDF 575 KB)
Reports
- 2010 Evaluation Report - Final Report (PDF 552 KB)
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Reasons to quit
Every cigarette you don’t smoke is doing you good. There are many health benefits to quitting, some of which you’ll be able to notice within hours or days. Similarly, within days, you’ll also notice the extra money in your pocket you’ve saved from quitting.
Ways to quit
Quitting smoking can be one of the most difficult, yet rewarding things a person can do. Most smokers' say they would like to quit, and may have tried at least once. These tips and facts will assist you in quitting for good.
Help and support
Quitting smoking can be hard, but you’re not alone. Quitline and Quit Coach can offer the support and guidance you need to quit for good.
Health Professionals
General practitioners and other health care professionals have an important role to play in assisting patients to quit. This section provides useful information, specific to health care professionals.