The National Breastfeeding Helpline Evaluation report

2.2 Evaluation program logic

Page last updated: 13 February 2013

The development of a program logic map was the initial component of the evaluation framework process. It was informed by discussion and workshop between the evaluation project team and the Department’s project reference group, and was subject to final approval by the Department.

The agreed program logic map for the Breastfeeding Helpline is described in 0.

National Breastfeeding Helpline Evaluation Program Logic


National Breastfeeding Helpline Evaluation Program Logic - see text following for more information

Source: The Allen Consulting Group



Text version of National Breastfeeding Helpline Evaluation Program Logic

The program logic map provides the broader context for the Breastfeeding Helpline, identifying community need, and responding to agreed national priorities that focus on the protection, promotion, support and valuing of breastfeeding by the whole community. The program logic includes the different roles played by the Commonwealth Government and the ABA in the development, funding and delivery of the Breastfeeding Helpline service.

The program logic map identifies the desired outcomes (high level), outputs and outcomes that were used in determining the effectiveness of the intervention. Similarly, articulation of the inputs and outputs guided assessment of the efficiency of the Breastfeeding Helpline.