Review of the effectiveness and validity of operations of the MAIF Agreement:Research Paper

2.1 This project was established to review the effectiveness and appropriateness of the MAIF Agreement and the APMAIF

Page last updated: 18 June 2012

As part of its commitment to implement the National Breastfeeding Strategy and in preparation for re authorisation from the ACCC by 2015, DoHA engaged Nous to conduct a review of the effectiveness and validity of operations of the MAIF Agreement. The Review aimed to assess:

  • the effectiveness of the MAIF Agreement in achieving its stated aim
  • the effectiveness of the APMAIF in ensuring industry compliance with the MAIF Agreement
  • the efficiency, transparency, cost-effectiveness and appropriateness of APMAIF processes and governance arrangements.
This Research Paper provides the results and key insights from the Review. It also provides recommendations on options for addressing any significant issues identified during the Review.