Welcome to the review of the MAIF Agreement stakeholder survey

Australia's primary regulatory mechanism to implement the International Code of Marketing of Breast-Milk Substitutes (the WHO Code) is a voluntary, self-regulatory industry code called the Marketing in Australia of infant Formulas: Manufactures and importers Agreement (the MAIF Agreement)

The MAIF Agreement applies only to those manufacturers and importers of infant formula who are signatories. It excludes retailers, such as supermarkets and pharmacies. The Scope of the products covered is limited to formula for infants up to 12 months of age.

Oversight of the MAIF Agreement is undertaken by a non-statutory Advisory Panel on the Marketing in Australia of Infant Formula (the APMAIF). The APMAIF advises Government on the operation of the MAIF Agreement and investigates alleged breaches.

The Department of Health and Ageing (DoHA) has engaged Nous Group to complete a 'Review of the effectiveness and validity of the operations of the MAIF Agreement'(the Review). The Review will assess:

- the effectiveness of the MAIF Agreement in achieving its stated aim

- the effectiveness of the APMAIF in ensuring industry compliance with the MAIF Agreement

- the efficiency, transparency, cost-effectiveness and appropriateness of APMAIF processes and governance arrangements.

The Review report will include recommendations on any changes to the content, coverage or operation of the agreement required at this time.

The methodology for the review includes extensive stakeholder consultation. This survey is one means of gaining valuable stakeholder insights. As such, we would value your point via the completion of this survey.

Review of the MAIF Agreement stakeholder survey

The following information is required to assist confirmation that invited stakeholders have completed the survey. Participant will remain anonymous and no comments will be attributed in published materials.

1. Please select the option from the list below that best identifies you or your organisation.
Consumer
Consumer group
Government agency
Health professionals / organisations
Industry including manufactures, importers and retailers
Other (please specify)

2.Please complete the following fields
Name:
Title:
Organisation:
Day time telephone no:
Email Address:
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3.I am willing to be contacted by the Nous Group or the Department of Health and Ageing to discuss any or all of my input on this survey
Yes
No

Australia's primary regulatory mechanism to implement the International Code of Marketing of Breast-Milk Substitutes (the WHO Code) is a voluntary, self-regulatory industry code called the Marketing in Australia of Infant Formulas: Manufacturers and Importers Agreement (the MAIF Agreement). The stated aim of the MAIF Agreement is to contribute to the provision of safe and adequate nutrition for infants, by the protection and promotion of breastfeeding and by ensuring the proper use of breast milk substitutes, when they are necessary, on the basis of adequate information and through appropriate marketing and distribution.

4. The following statements relate to the effectiveness of the MAIF Agreement in achieving its stated aim.
The MAIF Agreement is effective in meeting its stated aim. - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure
The scope of the MAIF Agreement is appropriate. - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure
The current wording of the MAIF Agreement does not affect the APMAIF's ability to interpet and apply the Agreement to Modern marketing activities - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure
The MAIF Agreement does not include ambiguous, inconsistent, unclear or out-of-date wording - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure
The MAIF Agreement responds to the needs of the community appropritately - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure
The voluntary, self-regulatory nature of the Agreement does not affect its effectiveness - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure
All companies involved in the infant formula supply market (including manufacture and retail) should be signatories to the MAIF Agreement - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure
There is a good level of awareness and understanding of the WHO Code and the MAIF Agreement in the community - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure

5.What do you perceive to be the strengths of the MAIF Agreement? (Please comment)

6.What do you perceive to be the weakness of the MAIF Agreement? (Please comment)

7.What changes would you make to the MAIF Agreement? (Please comment)

8.Have you been involved in an APMAIF complaint process?
Yes
No

9.The following statements relate to the APMAIF Complaints Handling Processs.
The APMAIF Complaints Handling Process is Fair - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure
The APMAIF Complaints Handling Process is efficient - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure
The APMAIF Complaints Handling Process is transparent - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure
The Structure of the APMAIF Complaint Handling Process is appropriate - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure
Overall, the APMAIF Complaints Handling Process is effective - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure

10.What changes would you make to the APMAIF Complaints Handling Process? (Please comment)

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Oversight of the MAIF Agreement is undertaken by a non-statutory Advisory Panel on the Marketing in Australia of Infant Formula (the APMAIF).

The APMAIF's Terms of Reference are to:

- receive and investigate complains regarding the marketing in Australia of infant formulas;

- act as a liasion point for issues relating to the marketing in Australia of infant formulas;

- develop guidelines on the interpretation and application of the MAIF Agreement; and

- provide advice to the Australian Government Minister for Health and Ageing, on the operation of the Agreement

11. The following statements relate to APMAIF

The APMAIF's monitoring and influencing of industry behaviour is effective - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure

I have / My Organisation has a good awareness and understanding of the interpretation and application of the MAIF Agreement by the APMAIF - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure

12. What are the strengths of the operations of the APMAIF?(Please comment)

13. What are the weakness of the operations of the APMAIF?(Please comment)

14. What improvements would you make to the operations of the APMAIF (Please comment)

15. The following statements relate to the efficiency, transparency, cost-effectiveness and appropriateness of APMAIF process

The APMAIF reporting and communication procedures are timely - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure

The APMAIF reporing and communication procedures are effective - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure

The APMAIF's operations are transparent - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure

The APMAIF'S processes are efficient and cost-effective - Strongly disagree / Disagree / Strongly Agree / Unsure

16. What improvements would you make to APMAIF Processess?(Please comment)

17. What would be the value and practically of the proposed change?(Please comment)

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Oversight of the MAIF Agreement is undertaken by a non-statuory Advisory Panel on the Marketing in Australia of Infant Formula (the APMAIF)

The APMAIF's Terms of Reference are to:
- receive and investigate complaints regarding the marketing in Australia of infant formula's;
- act as a liasion point for issues relating to the marketing in Australia of infant formulas;
- develop guidelines on the interperation and application of MAIF Agreement; and
- provide advise to the Australian Government Minister for Health and Ageing, on the operation of the Agreement.

18. The following statements relate to the efficiency, transparency, cost-effectiveness and appropriateness of APMAIF goverance arrangements

The APMAIF'S terms of reference are clear - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure
The APMAIF's terms of reference are comprehensive - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure
The APMAIF's terms of reference are appropriate - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure
Overall, the APMAIF fulfills its terms of reference appropriately - Strongly disagree / Disagree / Agree / Strongly Agree / Unsure

19. What improvements would you make to the goverance arrangements for the APMAIF? (Please comment)

Thank you for taking the time to complete this survey.

Whilist a comparative analysis of the results will be completed and insights obtained from the data presented in a final report of the Review, your participation will remain anonymous and no comments will be attributed in published materials.

If you would like to discuss these matters further, please contact:
Benjamin Battisson, Senior Consultant - Nous Group
Phone : (02)6201 9000 or
Email : Benjamin Battisson, Nous Group