Review of the effectiveness and validity of operations of the MAIF Agreement:Research Paper

Appendix B - Stakeholder Interview Guide

Page last updated: 18 June 2012

Overview:

The Department of Health & Ageing (DoHA) has engaged Nous Group to complete a ‘Review of the effectiveness and validity of the operations of the MAIF Agreement’ (the Review) to assess:
  • the effectiveness of the MAIF Agreement in achieving its stated aim
  • the effectiveness of the APMAIF in ensuring industry compliance with the MAIF Agreement
  • the efficiency, transparency, cost-effectiveness and appropriateness of APMAIF processes and governance arrangements.
The Review will include recommendations on any changes to the content, coverage or operation of the MAIF Agreement required at this time.

Conceptual framework used to guide the Review. For detailed description of the image please refer to the descriptive link next to the image. Description of the Image

Purpose: The methodology for the Review includes extensive stakeholder consultation. The stakeholder interviews are one means of gaining valuable insights to inform the Review. Outcomes from these interviews will complement the results of a stakeholder survey and guide the development of recommendations.

Duration: 45 mins – 1 hour

Record: All interview discussions will be treated confidentially. We will be aggregating stakeholder comments as one input to a final report that will be submitted to the Department. Stakeholder comments will not be attributed in published documents.

Do you have any questions or comments that you would like to make before we proceed?

Organisation:
Name of interviewee:
Role:
Date of interview:
Interviewer(s):
How effective is the MAIF Agreement in achieving its stated aim?
QuestionSummary of response
What are the strengths of the MAIF Agreement?
What are the weaknesses of the MAIF Agreement?
What improvements are required to increase the effectiveness of the MAIF Agreement in achieving its stated aim?
[Prompt – Is MAIF Agreement scope appropriate?]
Is there any ambiguous, inconsistent unclear or out of date wording in the MAIF Agreement?
[Highlight any suggested passages on hardcopy]]
Follow-up: Does this affect APMAIF’s ability to interpret and apply the MAIF Agreement to modern marketing activities?
How effective is APMAIF in ensuring industry compliance with the MAIF?
QuestionSummary of response
What are the strengths of the operations of the APMAIF?
What are the weaknesses of the operations of the APMAIF?
What changes would you suggest to improve the effectiveness of APMAIF in ensuring industry compliance with the MAIF?
Should an appeals process be considered? What value would this offer?
How efficient, transparent, cost-effective and appropriate are APMAIF processes and governance arrangements?
QuestionSummary of response
Does APMAIF fulfil its terms or reference appropriately?
Is the APMAIF composition (number and designation of members) appropriate to APMAIF’s needs and objectives?
Are the APMAIF nomination and appointment procedures appropriate and effective?
What is the value of divisions between APMAIF functions such as investigation, deliberation and secretariat?
What is the best role for DoHA in APMAIF’s operations?
What changes would you make to improve the efficiency, transparency, cost-effectiveness and appropriateness of APMAIF processes and governance arrangements?
What are the characteristics of the Australian marketing environment that affect the effectiveness of the MAIF Agreement?
QuestionSummary of response
What are the characteristics of the Australian marketing environment that affect the effectiveness of the MAIF Agreement?
[Prompt – Can you identify possible future developments that may impact the environment?
NB: Some stakeholder may feel that they do not have the expertise to answer this question
Follow-up: What extent can these be anticipated and accommodated?
What are the characteristics of the Australian regulatory environment that affect the effectiveness of the MAIF Agreement?
QuestionSummary of response
What are the possible future developments in Australian economic regulation that might impact on the operation of the MAIF Agreement?NB: Some stakeholder may feel that they do not have the expertise to answer this question

Prior to closing the interview, the interviewer will thank the participant for taking the time to complete the interview and will provide an outline the next steps in the project.

In the days following the interview, participants will be provided with a summary of the themes discussed during their interview to ensure that these have been recorded accurately and that, where appropriate, the right emphasis is placed on the opinions/positions conveyed.

If, upon reflection, participants would like to provide further information, or to clarify any responses provided during the interview, they should contact:

Benjamin Battisson, Senior Consultant – Nous Group
Phone : (02) 6201 9000 or
Email :Benjamin Battisson at Nous Group