Market Testing of Potential Health Warnings and Information Messages for Tobacco Product Packaging: Phase 2 Front and Back of Pack Graphic Health Warnings

Research report on a study testing respondents on proposed front and back of tobacco product packaging graphic health warnings

Page last updated: 07 June 2012

Qualitative Formative Research Report

Prepared for:
The Department of Health and Ageing

Prepared by:
Victoria Parr
Patrick Ell
Kerensa Gagg

March 2011


GfK Blue Moon

Sydney
L2 71-73 Chandos St
St Leonards NSW 2065
AUSTRALIA

Tel +61 2 9460 6555
Fax +61 2 9460 6293

Melbourne
407 Bridge Rd
Richmond VIC 3121
AUSTRALIA

Tel +61 3 8415 9555
Fax +61 3 8415 9599

www.gfkbluemoon.com.au