Market Research to Determine Effective Plain Packaging of Tobacco Products

The Government commissioned GfK Bluemoon to undertake consumer and market research and prepare the report "Market Research to Determine Effective Plain Packaging of Tobacco Products". The research report informed the Government's approach to the new graphic health warnings and the design of plain packaging for cigarettes.

Page last updated: 18 June 2012

Report



Prepared for:

Department of Health and Ageing
Simon Cotterell
Drug Strategy Branch

Prepared by:
Victoria Parr
Benita Tan
Patrick Ell
Kylie Miller

August 2011




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