Healthy Weight 2008 - Australia's Future - The National Action Agenda for children and young people and their families
Support for Families and Community-Wide Education (including public policy and support strategies for families, and planned mass media communication and education)
Up to Nutrition and Physical Activity
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Table of contents- Introduction
- Terms of reference for the National Obesity Taskforce
- National Obesity Taskforce Membership
- Scientific Reference Group
- Consultative Forum
- Strategic intent
- Goals
- Urgent need for action
- Guiding principles
- Framework for action
- Action strategies for children and young people (aged 0-18 years)
- Stakeholder support
- Success factors for implementation
- Settings Strategies
- Primary Care Services (including general medical proactice, community health centres, and other community-based and private sector services)
- Schools - Primary and Secondary (including public and private schools, and use of school facilities)
- Family and Community Care Services (including social work, child protection, juvenile justice, Centrelink, outreach services to vulnerable and disadvantaged groups
- Maternal and infant health (including hospitals, infant and child health clinics, community health services)
- Neightbourhoods and community organisations (including state/territory government, local government, community groups, recreation and sporting bodies, and private organisations)
- Workplaces (including government, private and non government work settings both formal and informal)
- Food Supply (including food producers, manufacturers, and retailers, eg supermarkets, markets, stores, and food service outlets eg restaurants, cafes and take-aways)
- Media and Marketing (including television, cinemas, videos, electronic games, print, internet and commercial advertising, marketing and promtions)
- Support for Families and Community-Wide Education (including public policy and support strategies for families, and planned mass media communication and education)
- 'Whole of Community' Demonstration Areas - (integrated actions from all the Settings implemented in discrete population areas as potential models for wider long term implementation in other communities and to enhance community ownership and capacity for sustained action-previous examples have been effective)
- Evidence and Performance Monitoring (including measurement, analysis, evaluation, policy and action research to inform planning and management, and enhance accountability)
- Coordination and Capacity Building (including strategic management, operational coordination, infrastructure support, community and stakeholder strengthening, and professional development)
Outcomes sought
- Increased community understanding of the need for sustained effort to improve levels of healthy eating and physical activity amongst young people, and that everyone has a role to play in supporting Healthy Weight 2008.
- Increased knowledge, skills, attitudes and intentions of parents, carers and families regarding improving physical activity and healthy eating in young people.
- Increased knowledge, skills, attitudes and intentions of young people regarding their levels of physical activity and healthy eating.
- Improved availability of direct support and assistance to parents and carers to increase levels of physical activity and healthy eating in young people.
2004 Actions
Health sector leadership:
- Develop and implement a coordinated a whole of community education and social marketing strategy—acknowledging the needs of different communities particularly Indigenous communities—which links with other relevant communication strategies.
- Support the Australian Fruit and Vegetable Coalition in its work to promote and increase the consumption of vegetables and fruit.
- Develop parent-focused multi-media campaigns with associated support services (eg web site).
- Create and implement an ongoing public relations program and specific marketing initiatives, which support the Healthy Weight 2008 Settings Strategies.
- Develop a national awards program for innovation in promoting healthy eating and active living across the full range of Settings Strategies.
- Establish and promote a common identity and image for all initiatives.
Collaboration across sectors:
