Importantly, we found that each of the six clusters is represented in all but one of the 15 allied health professions. The distribution of clusters depicted in Exhibit 2 may be explained by the work settings and clinical needs of the profession. The findings firstly reinforce the need for a cluster analysis: it identifies different attitudes within a profession, while a profession-based analysis would only ‘average out’ those attitudes in the profession and so promote a profession-wide adoption strategy for the ‘average’ practitioner. Secondly, the distribution shows that each profession has a reasonable representation of the more enthusiastic clusters – proactive pioneers and embedded converts. For example, 35% of surveyed physiotherapists surveyed fall into these two clusters, providing a solid base of support upon which to build adoption.
EXHIBIT 2 – Cluster distribution, by profession