Australian National Breastfeeding Strategy 2010-2015

5.2 Strategic framework - vision, objectives and principles

Page last updated: 15 July 2010

Vision

Australia is a nation in which breastfeeding is protected, promoted, supported and valued by the whole of society.

Breastfeeding is viewed as the biological and social norm for infant and young child feeding.

Mothers, families, health professionals and other caregivers are fully informed about the value of breastfeeding.

Objective

To increase the percentage of babies who are fully breastfed from birth to six months of age, with continued breastfeeding and complementary foods to twelve months and beyond.

Principles

  1. Mother and Child – The mother and child relationship is the heart and focal point of all breastfeeding related activities.
  2. Ecological Context – Breastfeeding is influenced by a range of family, social, cultural and environmental factors that inform promotion and support activity across the breastfeeding continuum.
  3. Access – All members of a community have universal access to appropriate information and affordable services that protect, promote and support breastfeeding.
  4. Diversity – The diversity of Australian families is recognised through breastfeeding promotion and support activities that are sensitive and responsive to individual circumstances.
  5. Collaborative Care – Services and health professionals work in collaborative partnership to provide holistic care to breastfeeding women and their families that strengthens and maintains existing support services.
  6. Continuity of Care – Continuity of support at key transition points between birthing and community services and into the broader community is seamless from the perspective of mothers and their families.
  7. Evidence Based – Protection, promotion and support activities are consistently informed by the best available evidence, the percentage of babies breastfed is regularly monitored and activities are evaluated.
  8. Effective Governance – There is a clear accountability for breastfeeding protection, promotion, support and monitoring activities at state/territory and national levels, and appropriate consultation and collaboration with the community sector.