Market Testing of New Health Warnings and Information Messages for Tobacco Product Packaging: Premium Cigars, Cigarillos / Little cigars and Roll your own

The Government commissioned GfK Bluemoon to undertake consumer and market research and prepare reports on Market Testing of New Health Warnings and Information Messages for Tobacco Product Packaging and Market Research to Determine Effective Plain Packaging of Tobacco Products. The research reports informed the Government's approach to the new graphic health warnings and the design of plain packaging for cigarettes.

Page last updated: 13 June 2012

Qualitative Research Report

Prepared for: The Department of Health and Ageing

Prepared by:
Victoria Parr
Patrick Ell

October 2011

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