Technical Paper 3:
Preventing Alcohol-related harm in Australia: a window of opportunity

8. Regulating promotion

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Ad News, ‘Australia’s Top Advertisers 2008’, in Ad News. 2009, Nielsen Research Pty Ltd: Sydney.

Alcohol Beverages Advertising Code, ‘Annual report 2006–07’. 2008, Alcohol Beverages Advertising Code.

Anderson, P., de Bruijn, A., Angus, K., Gordon, R., & Hastings, G. ‘Impact of Alcohol Advertising and Media Exposure on Adolescent Alcohol Use: A Systematic Review of Longitudinal Studies’ Alcohol and Alcoholism 2009 44: 229–243.

Cousins, K., & Kypri, K. ‘Alcohol advertising in the New Zealand university student press’, Drug & Alcohol Review, vol. 27, no. 5, Sep 2008. pp. 566–569.

Fielder, L., Donovan, R. J., & Ouschan, R. ‘Exposure of children and adolescents to alcohol advertising on Australian metropolitan free-to-air television’. Addiction 2009, 104, 1157–1165.Top of page

Gunter, Barrie; Hansen, Anders; Touri, Maria. (January 2008) The representation and reception of meaning in alcohol advertising and young people’s drinking, Leicester: University of Leicester.

Jernigan, D. H. ‘(Commentary) Alcohol advertising regulation: where to from here?’ Addiction 2009. 104, 1166–1167.

Jones, S. C., Hall, D., & Munro, G. ‘How effective is the revised regulatory code for alcohol advertising in Australia?’, Drug & Alcohol Review, vol. 27, no. 1, Jan 2008. pp. 29–38.

Kwate, N., & Meyer, I. H. Association between residential exposure to outdoor alcohol advertising and problem drinking among African American women in New York City American Journal of Public Health, 99 (2) : 228–230, Spring 2009.

Scott, M. M., Cohen, D. A., Schonlau, M., Farley, T. A., & Bluthenthal, R. N. ‘Alcohol and tobacco marketing: evaluating compliance with outdoor advertising guidelines’, American Journal of Preventive Medicine, vol. 35, no. 3, Sep 2008. pp. 203–209.

Ministerial Council on Drug Strategy (MCDS). ‘Communiqué 24 April 2009’. Canberra: MCDS.Top of page

Senate Community Affairs Committee. ‘Inquiry into Alcohol Toll Reduction Bill 2007 [2008] Final Report’. Commonwealth of Australia 2008. 18 June 2008.

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Smith, LA., & Foxcroft, D. R. The effect of alcohol advertising, marketing and portrayal on drinking behavious in young people: a systematic review of prospective cohort studies. BMC Public Health, 9: 51, 6 Feb.

Winter, M. V., Donovan, R. J., & Fielder, L. J. ‘Exposure of children and adolescents to alcohol advertising on television in Australia’, Journal of Studies on Alcohol & Drugs, vol. 69, no. 5, Sep 2008. pp. 676–683.

Promotions In Diverse Media

Cin, Sonya Dal; Worth, Keilah A.; Dalton, Madeline A.; Sargent, James D. (December 2008) Youth exposure to alcohol use and brand appearances in popular contemporary movies, Addiction 103:12, pp. 1925–1932.

Clegg Smith, K., Twum, D., & Carlson, Gielen A. ‘Media Coverage of Celebrity DUIs: teachable moments or problematic social modeling? Alcohol and Alcoholism 2009 44: 256–260.

Donovan, Robert J.; Fielder, Lynda; Donovan, Patrick; Handley, Claire. (May 2009) Is trivialisation of alcohol consumption a laughing matter?: alcohol incidence in a metropolitan daily newspaper’s comic strips, Drug and Alcohol Review 28:3, pp. 257–262.

Engels, R. C. M. E., Hermans, R., van Baaren, R. B., et al. ‘Alcohol Portrayal on Television Affects Actual Drinking Behaviour’. Alcohol and Alcoholism, 2009. 44(3): pp. 244–249.Top of page

Henriksen, Lisa; Feighery, Ellen C.; Schleicher, Nina C.; Fortmann, Stephen P. Receptivity to alcohol marketing predicts initiation of alcohol use, Journal of Adolescent Health 2008. 42:1, pp. 28–35.

Jernigan, D. Intoxicating brands Multinational Monitor, 29 (1) : 23–27, Jul/Aug 2008.

Jernigan, D. H. ‘Alcohol-branded merchandise: the need for action.(comment)’, Archives of Pediatrics & Adolescent Medicine, vol. 163, no. 3, Mar 2009. pp. 278–279.

McClure, A., Stoolmiller, M., Tanski, S., et al., ‘Alcohol-Branded Merchandise and Its Association With Drinking Attitudes and Outcomes in US Adolescents’. Archives of Pediatrics & Adolescent Medicine, 2009. 163(3): pp. 211–217.

McCreanor, T., Barnes, H. M., Kaiwai, H., Borell, S., & Gregory, A. ‘Creating intoxigenic environments: marketing alcohol to young people in Aotearoa New Zealand’, Social Science & Medicine, vol. 67, no. 6, Sep 2008. pp. 938–946.

Russell, C. A., & Russell, D. W. Alcohol messages in prime-time television series Journal of Consumer Affairs, 43 (1) : 108–128, Spring 2009.

Engels, Rutger, C. M. E.; Hermans, Roe; van Baaren, Rick B.; Hollenstein, Tom; Bot, Sander M. ‘Alcohol Portrayal on Television Affects Actual Drinking Behaviour’. Alcohol and Alcoholism. 2009 44: 244–249.Top of page

Science Group of the European Alcohol and Health Forum (2008) Does marketing communication impact on the volume and patterns of consumption of alcoholic beverages, especially by young people? – a review of longitudinal studies, (Brussels); European Alcohol and Health Forum.

Van Den, B. H., Simons, N., & Gorp, B. V. ‘Let’s drink and be merry: the framing of alcohol in the prime-time American youth series The OC’, Journal of Studies on Alcohol & Drugs, vol. 69, no. 6, Nov 2008. pp. 933–940.

Sport Settings

Jones, S. C., Phillipson, L., & Lynch, M. Centre for Health Behaviour & Communication Research. University of Wollongong (2006) Alcohol and sport: can we have one without the other? Wollongong: University of Wollongong.

Nicholson, M., & Hoye, R. ‘Reducing adolescents’ exposure to alcohol advertising and promotion during televised sports’, JAMA, vol. 301, no. 14, 8 Apr 2009. pp. 1479–1482.

O’Brien, K. S., & Kypri, K. ‘Alcohol industry sponsorship and hazardous drinking among sportspeople’. Addiction, 2008. 103: pp. 1961–1966.

Rehm, J., & Kanteres, F. ‘Alcohol and sponsorship in sport: some much needed evidence in an ideological discussion’. Addiction 2008, 103, 1967–1968.

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