New Anti-Smoking Campaign ‘Stop before the Suffering Starts’
Health Minister, The Hon Tanya Plibersek, has launched a brand new wave of anti-smoking advertising in the Australian Government’s latest world-leading efforts to help Australians stop smoking for good.
View by date:
Previous MinistersPDF printable version of New Anti-Smoking Campaign ‘Stop before the Suffering Starts’ (PDF 213 KB)
14 April 2013
Health Minister, The Hon Tanya Plibersek, today launched a brand new wave of anti-smoking advertising in the Australian Government’s latest world-leading efforts to help Australians stop smoking for good.
The new National Tobacco Campaign Stop before the Suffering Starts highlights the immense suffering people and their families can go through as a consequence of smoking related diseases like emphysema.
“Smoking is known to cause harm to nearly every organ and system of your body. Many medical conditions caused by smoking can result in not just death, but in living for years of suffering with disabling health problems,” Minister Plibersek said.
“Tobacco smoking is still the single largest cause of preventable premature death and disease in Australia – it kills 15,000 Australians each year and costs the economy $31.5 billion.
“We want to let people know the health dangers associated with smoking and help to prevent hundreds of thousands of Australians from suffering as a result of smoking related illnesses," said Ms Plibersek.
Advertising is part of the Government’s strategy to reduce smoking rates to 10% by 2018, other measures include our world first plain packaging legislation and putting smoking replacement therapies onto the PBS.
The campaign’s focus on suffering, as a result of smoking related illnesses, is an extension of previous Australian Government anti-smoking messaging and acknowledges the significant impact that these illnesses have on smokers and their families.
Advertising starts today via TV, radio, online and in print and social media and runs through to June 2013.
Help with accessing large documents
When accessing large documents (over 500 KB in size), it is recommended that the following procedure be used:
- Click the link with the RIGHT mouse button
- Choose "Save Target As.../Save Link As..." depending on your browser
- Select an appropriate folder on a local drive to place the downloaded file
Attempting to open large documents within the browser window (by left-clicking)
may inhibit your ability to continue browsing while the document is
opening and/or lead to system problems.
Help with accessing PDF documents
To view PDF (Portable Document Format) documents, you will need to have a PDF reader installed on your computer. A number of PDF readers are available through the Australian Government Information Management Office (AGIMO) Web Guide website.