National Tobacco Campaign and Driver Reviver Get on the Road to Better Health
The Australian Government has announced a national sponsorship partnership between the National Tobacco Campaign and Driver Reviver.
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21 December 2012
The Australian Government today announced a national sponsorship partnership between the National Tobacco Campaign and Driver Reviver.
The National Tobacco Campaign’s Get on the Road to Better Health message will be promoted at over 200 Driver Reviver sites across Australia throughout school and major holiday periods in 2013, starting this week.
Minister for Health, the Hon Tanya Plibersek MP, said the Government is proud to support this important community initiative that is helping reduce Australia’s road toll by encouraging travellers to take regular breaks in their journey.
“Over 1 million people stop at Driver Revivers across Australia each year and this holiday season many of those may be making a New Year’s resolution to stop smoking and improve their health.”
“Smoking causes sickness and disease and, is responsible for over 15,000 deaths per year – that is a big toll.”
“As the major national sponsor of Driver Reviver, the National Tobacco Campaign will promote the quit smoking message and get you on the road to better health.”
“There are many ways to quit and free tools are available such as the My QuitBuddy smartphone app or the Quitline 13 7848 to help you quit for good,” Minister Plibersek said.
For over 20 years, Driver Reviver sites have been offering Australian motorists a safe place to stop, have a free cuppa and refresh.
Driver Reviver National Coordinator Allan McCormac said the objective of Driver Reviver program is to reduce the number of car crashes on country roads, particularly crashes caused by the driver’s loss of concentration.
“Motorists should be alert and at the top of their game every time they get behind the wheel. Thanks to the National Tobacco Campaign our volunteers will be able to continue their life saving work and we can help promote this important quit smoking message,” Mr McCormac said.
The National Tobacco Campaign sponsorship of Driver Reviver begins late December 2012 and concludes in December 2013.
For more information on My QuitBuddy or to download the app go to iTunes or Android.
For all media inquiries, please contact the Minister’s Office on 02 6277 7280.
Please note: Driver Reviver sites only operate during holiday periods. Operating days/times vary between sites. If no Driver Reviver sites are operating in certain areas drivers should stop and revive at other safe stopping locations including country towns, scenic points, service centres, petrol stations, parks and roadside rest areas.
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