Government Anti-Smoking Ads Become More Targeted
The Australian Government is continuing its anti-smoking campaign that targets hard-to-reach and high-risk groups, with new advertising aimed at pregnant women and their partners and more groups from culturally and linguistically diverse backgrounds.
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15 May 2011
The Gillard Government is continuing its anti-smoking campaign that targets hard-to-reach and high-risk groups, with new advertising aimed at pregnant women and their partners and more groups from culturally and linguistically diverse backgrounds.
Like the Government’s previous graphic anti-smoking advertising and the release of plain paper packaging on cigarette packets, the advertising pulls no punches.
Minister for Health and Ageing Nicola Roxon said the advertising, aimed at pregnant women including women who are considering becoming pregnant, contained a 3D ultrasound image of an unborn baby with the headline, ‘When you smoke, she gets less oxygen’.
“There is abundant evidence available showing that smoking during pregnancy can harm both the mother and her unborn child,” Ms Roxon said.
“Smokers are more likely to have a low birth weight baby. Smoking also increases the chance of ectopic pregnancy, miscarriage, premature labour, SIDS and the baby can also suffer from poor physical development.”
In Australia, smoking during pregnancy is higher for women from low socio-economic backgrounds, Aboriginal and Torres Strait Islanders and teenagers. The rates for women whose partner also smoked are also higher.
Ms Roxon said people from culturally and linguistically diverse backgrounds, for whom advertising hadn’t been produced within Australia before, would also be targeted through translated advertising.
These include people from Bosnia, Croatia, Afghanistan, Sudan, Portugal, Nepal, Indonesia, Macedonia, Ethiopia, Sri Lanka Somalia and Turkey.
Ms Roxon today launched the latest anti-smoking campaign as part of the Government’s National Tobacco Campaign—More Targeted Approach.
For more information, contact the Minister's Office on (02) 6277 7220
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