Community Awareness Grants Awarded to Support DonateLife Week 2012
The Parliamentary Secretary for Health and Ageing, Catherine King has announced Community Awareness Grants to the value of $527,032 to support DonateLife Week 2012 events that will encourage more Australians to ask and know family members’ donation wishes.
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15 December 2011
The Parliamentary Secretary for Health and Ageing, Catherine King today announced Community Awareness Grants to the value of $527,032 to support DonateLife Week 2012 events that will encourage more Australians to ask and know family members’ donation wishes.
Funded through the Australian Organ and Tissue Authority, grants have been awarded to 20 organisations to conduct a range of community events during DonateLife Week 2012 that target both the general public and young adults (18-29 years).
Young adults are less likely to have decided about becoming an organ and tissue donor and less likely to know the donation wishes of family members.
DonateLife Week will be held from Sunday 19 – Sunday 26 February 2012 and consists of community events across Australia to promote organ and tissue donation.
The theme of DonateLife Week 2012 is, “Ask and know your loved ones’ wishes, especially this week because it’s DonateLife Week” to address the prevailing gap between people who believe their family knows their donation wishes (72%) and people who know the wishes of family members (57%).
“The DonateLife Week community events will provide new opportunities to engage those Australians who may not yet have decided about organ and tissue donation or discussed it with family members,” Ms King said.
"The community awareness grants will assist people to get the facts about organ and tissue donation to support them in making an informed decision and sharing their decision with their family members”.
The full list of the 20 successful Community Awareness Grant recipients is at www.donatelife.gov.au.
The Community Awareness Grants are administered by the Organ and Tissue Authority as part of its Community Awareness and Education program.
DonateLife Week is led by the Organ and Tissue Authority as part of the Australian Government’s National Reform Agenda to increase organ and tissue donation.
For more information, contact the Parliamentary Secretary’s Office 02 6277 4230
Organisation | Grant Application Proposal | Funding allocated (GST Inclusive) |
|---|---|---|
| Artback NT | This project involves performance theatre as a way to broaden the understanding of Indigenous people organ and tissue donation. A number of performances will be held across rural and metropolitan areas in the Northern Territory aimed at engaging the Indigenous youth population | $73,974.00 |
| Eurobodalla Renal Support Group and Organ Donor Awareness | An outside radio broadcast with East Coast Radio 2EC conducted at a public shopping centre during Donate Life Week 2012 | $4,500.00 |
| Canowindra Health Service | To promote organ donation in partnership with promotion of the planned town fitness path and its unique organ shaped exercise sites | $1,493.40 |
| NSW Central West Division of General Practice Ltd | A community awareness and education program during DonateLife Week 2012 that primarily targets young adults through information stands held at a variety of key events and public areas. The campaign will also include a postcard campaign and local media campaign including print, television and radio activity | $110,000.00 |
| VIC Regional HSN Group | A project aimed at providing seed funding for inaugural community activities for DonateLife week in 10 major regional areas across Victoria. The project involves highly experienced staff within the sector and will have a wide reach with radio activity broadcast over 80% of Victoria. Local radio stations will be actively involved in the events with pre-event promotional activities and live crosses on the day | $53,635.00 |
| General Practice NSW | The DonateLife: Yarning with your mob project aims to engage Indigenous people in community events held in urban and rural NSW during Donate Life Week 2012. An Indigenous specific resource will be developed | $43,217.90 |
| Melbourne Heart FC | Melbourne Heart FC (MHFC) will implement a DonateLife Week 2012 theme at their home game on Sunday 26th February 2012 (MHFC vs Central Coast Mariners at AAMI Park). The purpose is to raise community awareness and stakeholder engagement to promote awareness through the promotion of the Book Of Life and the DonateLife brand | $29,000.00 |
| Townsville Intercultural Centre | This awareness project is aimed at increasing awareness of organ donation in the Townsville refugee and migrant communities through a cultural community day engaging the wider public as well as the migrant population | $6,600.00 |
| Royal Institution of Australia (RiAus) | This project will provide three separate forums in regional and metropolitan areas in South Australia aimed at talking about the science of organ donation. Digital media materials for ongoing use will also be developed | $28,242.50 |
| The GroundSwell Project Inc. | This project will assist 10-12 young film makers to create short films based on the DonateLife Week 2012 theme through intensive workshops involving interaction with people familiar with organ and tissue donation. The films will be promoted through a film festival event, promotion to the organisations’ networks, media advertising and promotion, online availability of the films and copies being available for ongoing educational use nationally | $24,262.00 |
| Cycle of Giving/Prince Charles Hospital Foundation | A cycling event from the Sunshine Coast to New Farm Park (just outside Brisbane CBD) held during DonateLife Week 2012 to raise awareness of organ and tissue donation | $24,344.73 |
| The Migrant Centre Organisation Inc. | The “Let Them Know” project will create awareness of donation with migrant culturally and linguistically diverse groups, with sensitivity to cultural and religious concerns and will be delivered through consultation, reference groups and community engagement | $14,525.00 |
| Central Coast Local Health District - | The promotion of organ and tissue donation through an A-League football game with the Central Coast Mariner’s, including showing the TVC at the game. Approximately 7,500 people will attend the game, with potential extension of this reach through the coverage of local media and painting the giant dinosaur (mascot of the Australian Reptile Park that overlooks the F3 freeway) with the DonateLife branding | $3,703 |
| Western Health | The project will conduct community consultation to develop appropriate messages and communication strategies with the Vietnamese community of Melbourne’s west. The media campaign will be launched during DonateLife Week 2012 and will utilise the Book of Life in order to create awareness with Vietnamese young people and local families | $17,100.00 |
| University of NSW - Student Development | A DonateLife 'O-Week' event during DonateLife Week 2012 targeting over 15,000 students and staff with activities including greeting cards to inform loved ones of donation wishes, extensions of the Book of Life with interactive performances and an information stall with a range of organ-themed games | $14,494.00 |
| Community Broadcasting Association of Australia | To utilise the large and diverse network of community radio stations around Australia to raise awareness of the importance of organ and tissue donation | $22,640.00 |
| "The Transplants"/Austin Hospital | “DonateLife Concert" to be held at a Melbourne music festival during DonateLife Week 2012 | $10,000.00 |
| Gift of Life Inc | Promote public awareness in the ACT region of the importance of increased organ and tissue donation through a DonateLife Walk | $36,000.00 |
| Taylor's Gift Foundation | To hold two DonateLife Week 2012 dedicated baseball rounds (on Sunday 19 and Sunday 26 February), for an audience in excess of 1700 people across South Australia including young people and families | $4,300.00 |
| Hobsons Bay P.C.C.C. ( Auspiced by the Lions Club of Altona Inc.) | A basketball match between the Victoria Police and local youths (16-18 years old) during DonateLife Week 2012. The event will be promoted through media activity, communications with secondary schools and local billboard advertising | $5,000.00 |
 | Total Funding | $527,031.53 |
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