Launch of AFL Players Association ‘Just Think’ Campaign
The Australian Government today announced $132,000 for the Australian Football League (AFL) to support their work in tackling alcohol fuelled street violence, particularly amongst young Australians.
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Joint Release
The Hon Kevin Rudd MP
Prime Minister
The Hon Kate Ellis MP
Minister for Sport
3 September 2009The Australian Government today announced $132,000 for the Australian Football League (AFL) to support their work in tackling alcohol fuelled street violence, particularly amongst young Australians.
The Prime Minister made the announcement at the launch of ‘Just Think’, an initiative that will bring together 8 AFL Captains in a powerful advertising campaign aimed at discouraging senseless acts of violence.
The Campaign, to be run throughout the AFL 2009 Final Series, sends a strong message that alcohol abuse and reckless violence is not a part of footy and is not supported by some of Australia’s most respected sporting heroes.
The Australian Government has committed the $132,000 to the AFL through the $2 million Club Champions program which utilises the power of sport to tackle irresponsible and damaging drinking in our community.
The AFL have confirmed to the Government and the AFL Players Association that the “Just Think” campaign is one of the programs they will fund from the $132,000 contribution.
Club Champions is built on the recognition that in partnership with the Government sport has the ability to produce role models that can reach out to community, especially our young people.
While often seen as the perpetrators of public violence, the reality is that young people are overwhelmingly the victims.
Nationally incidents of assault have almost doubled since 1995 with young males and females aged between 15 and 24 having the highest rate of being victims of assault.
Young Australians have clearly identified violence as one of the top issues that is impacting their daily lives, not only worried about their own personal safety, but also about the impact that violence is having on their friends, families and their communities.
The Government commends the AFL and the AFL Players Association for showing leadership and taking this tough stand against alcohol abuse and violence.
The Australian Government is determined to work with the community, sport and young Australians to combat the scourge of violence in our community.
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