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THE HON NICOLA ROXON MP

Former Minister for Health and Ageing

Skin cancer campaign launched

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The Australian Government today launches the Summer 2008-2009 National Skin Cancer Awareness Campaign.

PDF printable version of Skin cancer campaign launched (PDF 22 KB)

16 November 2008

The Australian Government today launches the Summer 2008-2009 National Skin Cancer Awareness Campaign.

The campaign focuses on teenagers 13-17 and young adults 18-24 and aims to increase their awareness of the seriousness of, and their susceptibility to, skin cancer from sun exposure.

It promotes protection from skin cancer in five ways:

  • Put on a broad-brimmed hat that shades your face, neck and ears;
  • Wear sun protective clothing that covers as much as your body as possible;
  • Seek shade whenever possible;
  • Wear wrap-around sunglasses; and
  • Apply SPF30+ broad spectrum water resistant sunscreen every two hours.

While there has been improvement in the awareness of the effects of skin cancer among teenagers and young adults, they need to be doing more to protect themselves.

Skin cancer accounts for 80 per cent of all newly diagnosed cancers in Australia. In 2005 (the latest statistics), more than 1,600 people died from skin cancer, including 1,200 from melanoma.

All Australians – not just teenagers and young adults – need to do all they can over this summer to protect themselves from sun exposure.

We should always prepare for sun exposure when we are going outdoors. One form of protection is not sufficient – and that’s why the campaign promotes five simple forms of sun protection.

The Summer 2008-2009 National Skin Cancer Awareness Campaign kicks off tonight with television ads and will continue until mid-February 2009. The campaign will also include radio, print, cinema, outdoor and online advertising.

For all media inquiries, contact Ms Roxon's office (02) 6277 7220

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