The media and older people – promoting the positive
Have you recently seen media articles or advertisements that portray older people in a positive light? If so, why not nominate them for the 2007 Older People Speak Out (OPSO) People’s Choice Awards? The OPSO People’s Choice Awards give an opportunity to recognise items in the media that accurately depict senior Australians as leading rich and fulfilling lives.
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28 August 2007
PYN95/07
Have you recently seen media articles or advertisements that portray older people in a positive light?
If so, why not nominate them for the 2007 Older People Speak Out (OPSO) People’s Choice Awards?
The OPSO People’s Choice Awards give an opportunity to recognise items in the media that accurately depict senior Australians as leading rich and fulfilling lives.
The Minister for Ageing, Christopher Pyne, today encouraged people to acknowledge members of the media and advertising industries who highlight the valuable contribution of older Australians by nominating them for the awards before the 10 September closing date.
“The media plays an important role in influencing the community’s perception of older people, and can help foster greater understanding between older and younger Australians,” Mr Pyne said.
“Let us take the time to recognise those in the media whose work plays a part in promoting a positive and realistic image of our older people.”
Award categories cover photography, advertising, print and electronic media.
Nomination forms are available from www.opso.com.au, or by contacting Older People Speak Out on (07) 3219 2572, or through e-mail opso@zipworld.com.au.
Media contact: Adam Howard 0400 414 833
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