Minister welcomes Kellogg’s healthy change as Health Star Ratings power ahead

Minister for Rural Health Fiona Nash has welcomed news Kellogg’s has changed the recipe of one of its biggest-selling cereals and will now receive a better Health Star Rating.

Page last updated: 14 October 2015

PDF printable version of Minister welcomes Kellogg’s healthy change as Health Star Ratings power ahead (PDF 245 KB)

12 October 2015

Minister for Rural Health Fiona Nash has welcomed news Kellogg’s has changed the recipe of one of its biggest-selling cereals and will now receive a better Health Star Rating.

The Health Star Rating System introduced by Minister Nash displays stars on a product to allow consumers to compare the healthiness or otherwise of products in the same category at a glance.

“Kellogg’s has announced its new recipe Nutri-Grain will contain less sugar, less salt and more fibre,” Minister Nash said.

“This is expected to boost the Health Star Rating of the product to four stars.

“I congratulate Kellogg’s on changing their recipe and making their product healthier.

“One of the aims of the voluntary Health Star Rating System is to encourage companies to make recipes healthier and, as we’ve seen today, gain a better Health Star Rating.

“Governments can’t force people to eat healthy foods, but we can give them the tools to make healthy choices and that is what we are doing with the Health Star Rating System.

“There are now more than 1,500 products carrying Health Star Ratings on their packaging and some 54 companies have adopted the system.”

Phase 2 of the education campaign ran from June to August and used print, online and out-of-home advertising to continue to raise consumer awareness of the HSR system, and visually reinforce the campaign message of comparing similar packaged products.

Recent surveys have shown 47 per cent of people are highly likely to use the HSR on a regular basis, up from 40 per cent in April 2015.

Of those who have seen any of the advertising, 37 per cent state they have used the HSR in store, 30 per cent have tried to eat healthier.

Media contact: Les White 0409 805 122

View by date:

Top of Page